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Virtual Marketing Internship 

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Overview

The Vines of Mendoza is a vineyard and luxury resort in Mendoza, Argentina. People from around the world have the opportunity to purchase an acre of land that the Vines of Mendoza will then maintain. Staff members grow the grapes and ultimately assist members in fermenting and bottling their own wine to sell. 

Description

During my internship I assembled reports and presentations to share insights and recommendations with stakeholders and vineyard members. I developed questionnaires and facilitated focus group discussions over zoom. I tracked key metrics and developed spreadsheets on excel along with creating data models on MailChimp. I met with marketing team members regularly to learn new tasks and determine best tactics for solving various challenges. I participated in brainstorming meetings to develop marketing collateral. I created customized marketing presentations to increase product awareness. I also conceived, crafted, and executed dynamic video edits to captivate target audiences and accomplish project objectives. I designed videos to market the vineyard itself as well as the resort. In fact I was a part of the team that created the vineyard video that ultimately won first prize in the Great Wine Capitals Competition! I have included this Great Wine Capitals vineyard video within the "Vineyard Video" button at the bottom along with the resort and spa video that I helped design and ultimately create. 

Resort & Spa Video 

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